[w]e would argue, as you also mentioned, that the persistent deterrent of demerits and insurance costs would still have their effect on controlling speeding. Furthermore, we recognize that for the most part, people dont intentionally want to get a ticket. Even if they know that the ticket would be paid for, the average person is not likely to start driving recklessly just because they can. Some individuals may chose to do that, but for most people, they arent willing to jeopardize their life or other drivers, just because they can get a ticket paid for. Finally, we would also object by saying that most drivers are creatures of habit. An individual who isnt a reckless driver, but does tend to speed 50-60% of the time may continue to do so with a Ticketfree membership, but they are not likely to speed everywhere all the time, because they already have an established driving habit.