[I]f we limit the formula to the specific conditions of the experiments, it is only applicable if:
* a speaker is using only one word,
* their tone of voice is inconsistent with the meaning of the word, and
* the judgement being made is about the feelings of the speaker.In other words, in the real world, Mehrabians formula is almost never applicable.
I am obviously uncomfortable about misquotes of my work. From the very beginning I have tried to give people the correct limitations of my findings. Unfortunately the field of self-styled corporate image consultants or leadership consultants has numerous practitioners with very little psychological expertise.