The research, carried out by Ipsos Mori from a phone survey of 1,015 people aged 16 to 75, lists ten misconceptions held by the British public. Among the biggest misconceptions are:
- Benefit fraud: the public think that £24 of every £100 of benefits is fraudulently claimed. Official estimates are that just 70 pence in every £100 is fraudulent - so the public conception is out by a factor of 34.
- Crime: some 58 per cent of people do not believe crime is falling, when the Crime Survey for England and Wales shows that incidents of crime were 19 per cent lower in 2012 than in 2006/07 and 53 per cent lower than in 1995. Some 51 per cent think violent crime is rising, when it has fallen from almost 2.5 million incidents in 2006/07 to under 2 million in 2012.